Praise of the Scribe Essay - 987 Words

Praise of the Scribe’s Profession Written by Cynthia Washington, Student And U.S., Africa and World History 201, Section 1 Tuesdays and Thursdays 9:25-10:40 September 6, 2012 From what the reader know, and what historians know Egypt is one of the greatest civilizations to ever emerge in this world. A society ruled by divine kingship, and belief in polytheism. It was not because of what the Egyptians did but more so of what was left behind for other readers and educators to see. Considering the fact that the Egyptians established a very unique language and writing system also called hieroglyphics, the Egyptians had to establish a private society due to the fact that no other person was higher than the Scribes, who were the†¦show more content†¦The writer pointed out that the Egyptians truly honored and respected writing so much that it was believed to be more enjoyable than a mother’s giving birth. The reader was stunned after reading that piece of the writing because a mother giving birth is by far one of the greatest acknowledgments and truly respected now in the today’s world and is presented in everyday lives of many as well as in the media. Writing in the reader’s society is respected but not held with as much pride and respect as back when the Ancient Egyptians was sharing the craft of learning. While the reader further her knowledge on the Scribes she comes to be very interested in the way others was described as being worthless due to the lack of interest in its craft. The reader came across some insightful things the royal scribe had once said and she also realized the respect that was expected from others. In other words all occupations are bad except that of the scribe. It is quite believable that most of all the readers that know about ancient Egypt are from what the scribes wrote themselves. Which is why being a scribe meant that the Egyptian men were truly respected amongst the Egyptian society and were part of the professional class as well. Lastly, the scribes have definitely recorded history with their crafts. The Egyptians valued their scribes, as well as what the Egyptian men haveSh ow MoreRelatedImportance of Scribes in Ancient Egypt954 Words   |  4 PagesImportance of Scribes in Ancient Egypt In ancient Egypt scribes were thought to be essential to the continuation of their culture. The king and the upper class prized scribes because their ability to read and write was thought to be the highest intellectual achievement that one could attain, thus heightening their social status.1 Developing literacy in any culture is a huge turning point and accomplishment in the development of a more complex society. In â€Å"In Praise of Learned Scribes†, written inRead MoreComparing the Statue of the Royal Scribe Yuni and the Statue of St. John of Patmos539 Words   |  3 PagesComparing the Statue of the Royal Scribe Yuni and the Statue of St. John of Patmos Upon viewing the statue of the Royal Scribe Yuni (33.2.1) and the â€Å"Gothic stone† statue of St. John of Patmos (17.120.4), I noticed the few similarities and many differences they possessed when compared with one another. Both works reflexed the style of artwork done during it’s period. The statue of the Royal Scribe Yuni was found in the tomb of his father, Amenhotep. In this sculpture Yuni is shown kneelingRead MoreEssay on Christian Elements in Beowulf1568 Words   |  7 Pagesfrom investigations of the folk lore analogues. The manuscript was written by two scribes around AD 1000 in late West Saxon, the literary dialect of that period. It is believed that the scribes who put the old materials together into their present form were Christians and that his poem reflects a Christian tradition. The first scribe copied three prose pieces and the first 1,939 lines of Beowulf while the second scribe copied the rest of Beowulf. In 1731, a fire swept through the Cottonian LibraryRead MoreRoman Women as Rational Human Beings Essay1131 Words   |  5 Pagesjobs such as those requiring apprenticeships and skill trade jobs. Furthermore it was very common that there were â€Å" several female scribes and secretaries†¦ more striking the number of female doctors attested from all over the roman world.† It is remarkable that there were a number of Roman women able to read and write with a high enough standard as to become scribes and secretaries. Even more phenomenal is that Roman women took on the demanding role of doctors and, even at the time, able to takeRead MoreErasmus: Live Learn Love Essay examples1024 Words   |  5 Pagesdue to the circumstances he was raised in. With his â€Å"The Praise of Folly† Erasmus shows his humanistic worldview, as well as tells people what they should change in order to live a better life. Erasmus was born in Rotterdam to unmarried parents. His mother was a widow, and his father became a priest sometime shortly after his birth. His father was a devotee of Italian humanism, who knew Latin and Greek and supported himself in Rome as a scribe. Erasmus had a brother, Pieter, three years older, andRead MorePsalms As Torah And The Psalter1727 Words   |  7 PagesFurthermore, the Psalms are prayers to be utilized during times of distress . The Psalter is considered holy, and memorization was encouraged . This book also acknowledges the importance of the scribes, and how their traditions were handed down from one generation to the next. The primary purpose of the scribes was to continue the Mesopotamian culture, and to show its lifestyle . In respect to the ethical standpoint of the Psalms, it is asked how a prayer might impact a person’s ethics? Or do ethicsRead MoreThe Role and Significance of the Monastic Life in Medieval Christianity1654 Words   |  7 Pageswell organised scribes and illuminators worked in a non-monastic, possibly virtuous, way of catering for the aristocratic educated members of the society. The form of many of the manuscripts were surrounded by notes, glosses and commentary, thus delimiting the scribes imagination and creativity. The scribes worked flourished during the Late Middle Ages and beyond the Benedictines serving as scholars and transmission of texts. The role of the scribe it would be said accordingRead MoreChapter 9 : Appeals For Divine Intervention1745 Words   |  7 Pagesgodly life . The Psalms are prayers to be utilized during times of distress . The Psalter is considered holy, and memorization was encouraged . This book also stresses the importance of the scribes, and how their traditions were handed down from one generation to the next. The primary purpose of the scribes was to continue the Mesopotamian culture, and to show its lifestyle . In regards to the ethical standpoint of the Psalms, it is asked how a prayer might impact a person’s ethics? Or do ethicsRead MoreChapter 9 : Appeals For Divine Intervention1724 Words   |  7 PagesFurthermore, the Psalms are prayers to be utilized during times of distress . The Psalter is considered holy, and memorization was encouraged . This book also acknowledges the importance of the scribes, and how their traditions were handed down from one generation to the next. The primary purpose of the scribes was to continue the Mesopotamian culture, and to show its lifestyle . In respect to the ethical standpoint of the Psalms, it is asked how a prayer might impact a person’s ethics? Or do ethicsRead MoreThe Last Dynasty Of Isin1558 Words   |  7 Pagesbrought the local dynasty to Isin. Ishbi-Erra continued a lot of the same practices of the Ur III dynasty in the Isin dynasty. This document, â€Å"A Praise Poem of Iddin-Dagan,† is considered Sumerian royal praise poetry, which often depicted and praised the various achievements, strengths and accomplishments of rulers in the ancient Near East. Royal praise poetry can be used to analyze the legitimacy of a king and how he ruled, how his people felt about him, and his relationship with the gods. Strong

Trends in African American Families Essay - 1455 Words

Research studies have shown that African Americans are currently the least likely ethnic group to be married in this country. This paper will examine some of the reasons why this trend exists when there was a time when marriage rates among blacks were about equal to those of whites. History, culture, economics and dominant culture influences have impacted the current trends in African American families. Many are choosing to postpone marriage, while others are finding alternative ways to cultivate family and raise children. Does the African American definition of family differ from that of the dominant culture? How has ecological systems influenced past and present trends in African American families? These questions and more are examined†¦show more content†¦Men were used as breeding machines to help make more slaves for the masters with no regard for the marital status of the men. Marriage during life on the plantations was even illegal. In spite of this, blacks were  "jumping the broom† (a traditional representation of marriage and commitment among couples that is still used in marriages today) and raising children with as much love and nurturance as they had to offer. The environment was filled with such constant emotional, psychological and physical trauma that, the dominant culture made sure that there was little to no room for cultivating loving, healthy families. With the end of slavery came the next 100 years of Jim Crow laws that allow for the continued terrorizing of African Americans in this country. When slaves were set free many had no resources or family to depend on. Men and women faced poverty and discrimination in limitless measures. Men and women were lynched for any reason that could be thought of in the minds of those in the dominant culture. They were left to get along in the best way that they knew how. Many gave up their dignity and their families in exchange for survival. When public welfare assistance was instituted, the laws were constructed so that black families could not be together and receive assistance. So many women and children were without husbands and fathers in order to receive the much needed financial assistance from the government. While the civil rights movementShow MoreRelatedAfrican Americans And African American Families921 Words   |  4 PagesThe number of two-parent African American households is dissolving. According to the U.S. Bureau of the Census, the black family has declined from 80% in 1890 to 39% in 1990. The result of conflict, and warring souls in the African American community, this trend can be stopped and reversed. The African American family must first gain an understanding of what is causing this dissolution, then they can be taught about what principals and skills they must adapt in order to reverse it. Once this isRead MoreCauses of Friction in Interracial Marriages Essay1425 Words   |  6 PagesCauses of Friction in Interracial Marriages The United States has witnessed a considerable amount of social and cultural desegregation between African-Americans and Caucasians. However, despite years of desegregation, social and cultural differences still exist. One of these differences that still exists is in the institution of marriage. Americans have been and are continually moving slowly away from segregation. In the past forty years, a multitude of changes have transformed schools, jobs,Read MoreRacial Discrimination : The And Public Order Perspectives1103 Words   |  5 Pagesrights and public order perspectives are such contentious issues in Contemporary American Society because racial tolerance continues to be a clear trend in American society. In the past six years, there has been a significant positive change in the perceptions of both African Americans and Caucasians regarding the present state of race relations. The change in attitudes have reached the point where an African American has participated in the race f or presidential election and won. Many of the issuesRead MoreTraditional Gender Roles During The United States835 Words   |  4 PagesMexico. The study revealed distinct differences between traditional gender roles perceptions held by Americans and Mexicans. The authors state that family settings in Mexico have been characterized by a dominance of the husband. The women are expected to make sacrifices for the sake of their families. They engage in household chores while the men are tasked with the role of providing income to the family. Some of the ultimate sacrifices that the women have to make include: the acquisition of educationRead MorePoverty And The Changing Family Structure1713 Words   |  7 PagesAfrican Americans have come a long way in the last few decades. We have more rights, more opportunities to grow and prosper and more independence than ever before. But the same cannot be said for African American families as a whole. The African American family and community is in trouble (Tilove, 2005). These families are facing many issues today that are contributing to their break down. These factors include poverty, diminishing health, welfare, incarceration, the struggle to find housing andRead MoreAfrican Americans : The American Dream Game Cartoon By David Horsey Essay1687 Words   |  7 PagesThe United States is famous for its American dream, which ensures equal opportunity for all, but African Americans experience a more diluted form of the dream due to their innate reductions in socioeconomic mobility.   African Americans differ from White Americans physiologically only in skin pigmentation;   however, as depicted in The American Dream Game cartoon by David Horsey, a political commentator and cartoonist with extensive experience in social and political issues, various race-induced obstaclesRead MoreWhat Were The Principal Questions Facing The Nation At The End Of The Civil War?1276 Words   |  6 Pagesand repairs in the South remained. T he foremost question that both white southerners, white northerners, and African Americans faced was what did freedom mean: for white southerners, it meant freedom from the perceived tyrannical rule of the North; for white northerners, it started and stopped with emancipation with the exception of the Radicals and some Moderates; and for African Americans, many saw it as having the same political rights as whites with some even wanting a redistribution of the landRead MoreCapitalism and Freedom by Milton Friedman1252 Words   |  5 Pagesmobility of African Americans following World War I and II despite the â€Å"temporary interruption† displayed by collectivist trends following 1945 (Friedman 11). African Americans, with newfound economic power, were able to curtail coercive political power held by whites. However, Friedman fails to properly address the chain of events which allowed for the establishment political freedom in the African American community. Despite economic freedom granted following emancipation, African Americans were unableRead MoreThe Childhood Of Fatherless Homes1196 Words   |  5 Pagesa child raised in a two parent homes? The growing epidemic of fatherless homes in America is a vastly growing trend. How far back through out American History can we trace this epidemic? Is there a close correlation between the absence of the father in the home, and likely hood of a child growing up to be a criminal? My primary focus will be on the affect this issue has on African American homes. Through out this paper I will address this issue, and give fact based reasoning for the matter in questionRead MoreThe Film Our Family Wedding1245 Words   |  5 Pages The film Our Family Wedding illustrated the diversity among and between families. The film depicted the views of different generations within a family and how an interracial marriage affected them differently. The film explores new contemporary marriage trends and challenges traditional f amily roles and marriage trends. This paper will explore different demographic trends as it relates to the social constructs of class, race, and gender, survey the recent trends and changes towards contemporary

The Problem Of Stem And Gender Inequality - 1784 Words

STEM, also known as Science, Technology, Engineering, and Mathematics, is the field that is advancing at a rapid rate. Within STEM, there are many occupations across the four fields. As the years go on, more and more people start to have a growing interest in STEM, but this can’t be said for women. Women almost take up half of the workforce, but when it comes to STEM, women only take about 24%, almost half of the women aren’t participating in STEM. The numbers continue to get worse. From 2000 - 2009, the numbers have remained at a constant 24%. At this rate, employers could potentially see a decline in women, but there have been efforts to change this rate (Beede et al par. 6). This could mean big problems for the world as more problems will arise and there’s nothing to be done because of companies are non-diverse and underemployed. The main problem employers are seeing is gender inequality. Gender inequality is when a group of people, in this case women, are exi sting with an unequal amount of opportunities and rewards. It’s a big issue and it specifically shows in STEM. Women are underpaid; even though the hourly wage is high, women aren’t present enough in STEM. To address the gender inequality gap, employers and schools should introduce women at a young age. Introducing women early is key because women are being underrepresented, not introducing STEM activities in school and women not being paid as much as men. There are reasons on why women are not present in STEM. TheShow MoreRelatedThe Female Advantage For Education877 Words   |  4 Pagesand Buchmann investigate this gender gap in education and argue that the female advantage in education is not necessarily a â€Å"boy problem,† but a problem of the American educational system that fails to motivate and accommodate for students who are capable of obtaining a college degree but decides not to. While women’s educational performance and attainment exceed th at of men’s on average, their low representation in the science, technology, engineering, and math (STEM) fields, disadvantage beyondRead MoreGender Inequality Within The Workplace1469 Words   |  6 PagesGender inequality in the workplace has always existed, but I don t know that you could say it s getting worse, you could say that it is spreading to new fields as they are coming into existence. The STEM fields we have today such as, Cyber Security, Cyber Gaming, and Nanotechnology are still very young fields but gender inequality has still managed to take a foothold in these new fields. This is probably the best place to start the movement toward equality because many of these fields simply relyRead MoreWomen s Rights For Women1627 Words   |  7 Pagesstill face problems and are underrepresented in the STEM (Science, Technology, Engineering, and Mathematics) fields currently. According to U.S. Bureau of Labor and Statistics (2011), only 34% of women are employed as ph ysicians and surgeons and 14% are architects and engineers. However, we see that that 61% were accountants and auditors and the 82% that are school teachers. Women are discouraged from entering STEM fields which widens the gender gap. Although some believe that the gender gap is primarilyRead MoreGender Inequality And The Science Of A Science Based Career As A Woman1715 Words   |  7 Pagesallusion that there is always equal job opportunity for everyone. But there is a critical shortage of women in science-based careers, and it ties back to gender inequality and stereotypes. These women feel inferior to men because of a man-controlled field. Scientists are mainly men, with women left to fill the small percentage. The root of these problems are the stereotypes of women being inferior to men throughout history. Women are being left in the race to success in science. Many historically acclaimedRead MoreRacial Segregation And The Educational Institution964 Words   |  4 Pagesindivi duals of every race, gender, and background experience while growing up. Since social class is determined in large part by education, the effects of education carry forward into the rest of each person’s life even after they’ve long left the institution itself (Roy, lecture 10). In his lecture on the institution, Professor Roy adds that education allows for a path to social mobility while also reproducing inequalities. This paradox can be seen in both race and gender – albeit in varying degreesRead MoreGender Inequality in Education757 Words   |  3 PagesGender inequality is frequent in all institutions in the world. From media to family to religion and even education there are inequalities that either males or females deal with on a daily basis. The culture that we live in is one dominated by masculinity and in each of these institutions, women are the who struggle to reach an equal level of men. In academia, which is education at the college and university level women are strongly unequal to their male counterparts. They are found to have lessRead MoreEssay on The Gender Gap in Medical Professionals651 Words   |  3 Pageswomen in STEM, or science, technology, engineering, and mathematics, which has remained prevalent since the beginning of these fields. Although women are underrepresented in these STEM fields, this is not due to ineptitude, but instead it is a result of the force of societal stereotypes coupled with their wider range of abilities. The recent increase in women’s association with STEM seems promising, however, it is not actually due to decreasing cultural stereotypes. The lack of women in STEM fieldsRead MoreGender Inequality In Australia Essay1622 Words   |  7 Pagesdominant partner, who belongs primarily to the public sphere. These historic gender norms have been deeply imbedded within Australia’s social foundation, and although society has gradually shifted away from these roles, evidence suggests that this gender inequality still riddles the modern day workplace. Liberal feminist groups have embraced this issue, and have classified it as being a true barrier to achieving the ultimate gender equality goal. Consequently, these liberal feminists along with generalRead MoreGender Inequality Of The Workplace1255 Words   |  6 Pages Fact or Fiction: Gender Inequality in the Workplace Will respect resolve the gender inequality issue in the workplace? While there s always going to be a person who craves more money because greed is a major factor in why respect is in decline in the workplace. Gender inequality is prevalent in the workplace, but we can bridge the gap if more people had respect for their counterparts. Enforcing this amongst employees will cut down on discrimination lawsuit cases and these companies can growRead MoreFeminism Theory Of The Political, Economic, And Social Equality1137 Words   |  5 PagesMerriam-Webster definition is the theory of the political, economic, and social equality of the sexes (p.1). There are four major categories of feminist theories- Gender Differences, Gender Inequality, Gender Oppression and Structural Oppression. These theories analyze both women and men’s roles in society, they also question the roles of gender between men and women. This includes how class, race, ethnicity and age are viewed from a feminist perspective. The main reason that feminist theories are used

Freud s Theory Of Anxiety - 937 Words

ISTDP was developed based on Freud’s second theory of anxiety (Della Selva, 1996). Freud’s theory suggested that anxiety rise when forbidden feelings and impulses are expressed because anxiety acts as a signal for defenses. Defenses are activated so that it would ward off the â€Å"dangerous† emotions, and thus reduce anxiety (Malan Della Selva, 2012). According to Davanloo, â€Å"dangerous† could be any feeling, impulses, or action that could threaten an attachment bond, usually with significant others such as a caretaker (Malan Della Selva, 2012). Essentially, any feeling, impulse, or action that results in separation from a loved one is experienced as threatening. ISTDP see all hidden feelings as mixed emotions arising as a reaction towards a rupture in a significant relationship (Schrà ¶der et al., 2013). Davanloo stated that at the core or center of the human experience is our innate capacity and desire to find love and attachment and this typically starts with our caregiver (Della Selva, 1996; Malan Della Selva, 2012). He went on to say that when the desire to attach is not achieved, this cause us pain and grief, giving rise to retaliatory anger toward the depriving individuals. This anger is then interpreted as guilt and guilt increases anxiety because we recognizes that anger is now a threat to the very attachment bond that we are trying to form. Finally, if this pattern of not forming meaningful relationship occurs often enough, we will withdraw and begin to createShow MoreRelatedSymptoms And Symptoms Of Generalized Anxiety Disorder Essay1660 Words   |  7 PagesGeneralized anxiety disorder or GAD is described as excessive, exaggerat ed anxiety and worry about everyday life events with no logical reasons to justify it. Symptoms from this particular type of mental disorder include over exaggerated worrying and anxiety, an unrealistic view of situations in everyday life, fatigue, irritability, difficulty concentrating, muscle tension, and more. Life becomes a constant state of worry and dread. Eventually, the anxiety overtakes the person s mindset so muchRead MoreSigmund Freud And Emile Durkheim On Religion1587 Words   |  7 PagesThis paper examines the works of Sigmund Freud and Emile Durkheim on religion, looking at how both theorists essentially viewed religion as serving an integral role in human culture. In particular, this essay considers how both theorists consider religious believers to be mistaken in their ontological beliefs, and the rational causes for this. While both Sigmund Freud and Emile Durkheim are concerned with the study of human behaviour as it relates to culture, each does so from within distinct traditionsRead MoreSigmund Freud s Theories About Psychoanalysis And The Unconscious Mind1003 Words   |  5 PagesPsychology, 5th Block Sigmund Freud s Theories about Psychoanalysis and the Unconscious Mind Sigmund Freud was well known for his theories on psychoanalysis, and it was used to help understand the unconscious mind better. In Freud s lifetime, he grew to be a very influential person of the twentieth century. The western society still uses words that he introduced in his time, some are libido, repression, denial, and neurotic. He was the founding father of the theory of psychoanalysis, which explainsRead MoreSigmund Freud. Briana Gates. Mr. Wiles. Psyc 43101-01:1611 Words   |  7 Pages Sigmund Freud Briana Gates Mr. Wiles PSYC 43101-01: History and Systems of Psychology February 25, 2017 On May 6, 1856, a baby by the name of Sigmund Freud was born, in a what is now known as the Czech Republic (Schultz Schultz, 2012). After moving around a bit, Freud eventually settled in Vienna, and spent most his life there. It is without question that Sigmund Freud is a well-known name, and that he can be considered the father of what is known as psychoanalysis, seeing as how heRead MoreSigmund Freud : The Father Of Freudian Psychology1492 Words   |  6 Pages Literary Theory Paper Sigmund Freud is the father of Freudian Psychology. He is considered a founding father of psychoanalysis and came up with the verbal psychotherapy. Sigmund Freud change the way we view childhood, personality, memory, sexuality and therapy. Throughout history, other doctors have added on to Freud s theories but at the same time remembering whose theories they are. Freuds theory of psychoanalysis focuses on the unconscious aspects of personality. His theories consist ofRead MorePsychoanalytic Theory According to Freud and Adler1406 Words   |  6 Pagesï » ¿Psychoanalytic Theory According to Freud and Adler Introduction The field of psychology has produced a variety of influential theories. The major schools of thought in the field have distinct philosophical and empirical foundations which have shaped their goals as well as their methods. Although no particular school of thought has given us an exhaustive understanding of human psychology, each has produced ideas that are useful for understanding particular areas of it. The modern period of psychologyRead MoreSociological Perspective On Psychology : Psychodynamic Psychology1067 Words   |  5 PagesSummarize Major Historical Perspective in Psychology Essay Psychodynamic Perspective- There is four major perspectives in psychology: Psychodynamic, Behaviorism, Humanistic, and Cognitive. Each theory represents a psychology approach to unlock the human mind. A psychology approach is known as a perspective; today there are many different approaches in psychology that contain specified beliefs about the mind and Human Behavior. Individually each perspective is different they have their strong pointsRead MoreThe Theory Of Oedipus Complex1469 Words   |  6 Pagesinitially used by Sigmund Freud as he developed a theory to explain the stages of psychosexual stages of development in an attempt to explain or describe the boy child feelings of attraction to the mother and anger and envy towards the father (Fear, 2005). Basically, the boy may feel like he is competing with the father for the belonging and possession of the mother. The boy sees the father as a threat for her affections, desires and attentions. In terms of the psychoanalytic theory, Oedipus complex mayRead MoreArgument Essay : Withholding The Missing Portion 1690 Words   |  7 PagesPortion. Fish s article argues that Freud s main concern in his writings is to influence the reader of the strength of his readings and the power of his theory through his clever use of rhetoric. In particular, Fish refers to the role of the unconscious in Freud s theory, arguing that it can be freely used by Freud in such a way that it can appear to account for any data acquired in practice. This attitude reflects the commonly-held view amongst modern scientists that Freud s theories are unscientificRead MoreSigmund Freud s Theory Of Psychology And Psychology1073 Words   |  5 PagesLuwanna Perry Theories Counseling 06/27/2014 Sigmund Freud Sigmund Freud is considered to be the most important figures in the field of psychiatry and psychology. His ideas about psychoanalysis were developed in the 1800’s but are still being used today in the mental health field (www.studymode.com). Sigmund Freud was one of the pioneers/innovator of modern-day psychology. â€Å"As the originator of psychoanalysis, Freud distinguished himself as an

Case Study on Illy Cafe free essay sample

Illy Caffe   is one of the ten best companies in the coffee industry in Europe. It was founded in1933 by Francesco Illy, and in 1994 was given over to Andrea Illy. Since its formation, Illy Caffe’s main goal was to deliver the best quality coffee to its customers. Th e company wascareful when choosing its suppliers and always made sure it receives the best quality coffeebeans. However, after the last CEO has joined the company in 1994, Illy Caffe decided to changeits strategy and to become more responsible in the area of its business. The circumstances, whichthe coffee industry appeared to be under in 1989, was the first step toward the strategic changesmade in some companies, like Illy Caffe. Now, Illy Caffe buys highest-quality Arabica beansdirectly from Brazil, Central America, India, and Africa. The company has restructured itssupply chain completely, and has brought many innovations into the coffee industry in Brazil,making it the exporter of the best-quality coffee beans grower and producer in the world. We will write a custom essay sample on Case Study on Illy Cafe or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Thefollowing paper aims at analyzing the changes made in Illy Caffe in 1989 and identifying the key issues and their potential solutions in the company’s new strategy. Changes in Illy Caffe’s supply chain describes the strategy and its benefits In 1989 Illy Caffe’s management decided to change its supply chain from a regular one to adirect purchasing. The quality of the coffee played a significant role in Illy Caffe’s business.Company’s CEO and managers believed that coffee loses its quality after going th rough differentstages in the supply process. They believed that the more intermediaries they would have, theworse would be the quality of their coffee. Therefore, changing this situation through refusing tohave a single intermediary appeared to be the most appropriate thing to do. Illy Caffe became thefirst company in the coffee industry, which started buying directly from farmers. In return tohigh premiums, company expected to receive higher quality coffee beans from Braziliangrowers. Brazil was the largest producer of coffee at that time, however, had poor reputationbecause of the bad quality of their products. Illy Caffe was aware of the situation in Brazil,however, it could find required amount of growers only in that country. The company, therefore,decided to teach Brazilian farmers, how to become its suppliers. Since Illy Caffe was good atinnovation throughout its existence, it found a good way to attract coffee growers (not only fromBrazil but from all over the world) and to make them produce higher-quality coffee. The Illycaffe Brazil Quality Espresso Coffee Award was designed in order to find company’s potential suppliers among the farmers from Brazil. The main idea of this project was to create afeeling of mutual benefit from the partnership and to motivate growers to start producing higher-quality goods. Getting an award and winning a competition meant receiving a good opportunityfor the company in the future.The project became very successful, and hundreds of Brazilian farmers were accepted toparticipate in it. Illy Caffe succeeded in finding good producers and to make them become even better through selecting them among other participants to become company’s long -term partners.Illy Caffe wanted to make sure its relationship with Brazilian partners would be strong and longlasting

Pestle of Nestle free essay sample

PESTLE analysis is a process to help understand the overall market environment such as market risks, market growth or decline for a particular industry, business, product, or project. It is often a key part of strategic, marketing, and business planning. The political factors refer to the degree of intervention of government in the economy. For an example, if the government taxes increase, it will cause the selling price of Nestle increase, and therefore the number of customers and the sales of stock will also decrease. The economic factors have large impacts. Income distribution or interest rates can seriously affect the bottom line of a company like Nestle. For an example, if the income of the consumer increases, the demand of the product of Nestle may also increase. The sociological factors are cultural aspects and demographic variables which are closely linked to the market potential and customers need. For an example, the Nestle will make a marketing strategy according age distribution or gender role before produce a new product. We will write a custom essay sample on Pestle of Nestle or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The technological factors have had a great impact. For an example, the technology of Nestle reduces costs and the quality also improves, the sold of the goods will also increases. The legal factors are related to the legal environment of an organisation and impact its demand and cost. For an example, Nestle was provided health and safety law for their members. Nestle will pay the compensation for their members via their free legal help scheme with personal injury specialists Thompsons Solicitors. Any large organisation has an environmental impact. For an example, Nestle respects the environment and is committed to environmentally sound business practices throughout the world, thus taking into account the need to preserve natural resources and save energy.