How ICT Is Applied To The Tourism And Hospitality Industries Essay

How ICT Is Applied To The Tourism And Hospitality Industries - Essay Example e tourism and hospitality industries commonly involves the execution of activities such as incorporation of telecommunications technology with computers and other essential software, which further allows the user companies to access, store as well as share information among their various operational departments. It would not be erroneous to depict in this regard that ICT has its influences in various sections of the business and it acts as a major driving force in deciding the performance of the business operations of companies functioning in any sector including tourism and hospitality sectors. The significance of ICT for companies operating in any sector can be affirmed from the fact that it is actively implemented in certain specific and vital sections of tourism and hospitality business constituted with the various dimensions of production, marketing, research and communication among others. ICT is also a prime tool for tourism and hospitality companies operating in the contempor ary business environment in the context of accomplishing daily tasks, which comprise generating business reports and executing continuous communications with the stakeholders of the business (Hooff & Wijngaert, 2005). Hence, it can be apparently stated that ICT is quite vital for businesses in various distinct domains as it attempts to make significant contributions towards enhancing the value and performance of the businesses operating in any particular sector. Aim of the Study With reference to the determined purview related to ICT, it is evident that it is used in various domains of the business context in the modern era. Consequently, in order to provide a comprehensive understanding regarding the aforementioned aspect, this study evaluates various literatures, studies and practical... The tools of ICT have been in wide use in this particular industrial context, wherein the applicant companies have understood about how these technologies might be helpful for conducting most effective business operations. It has been further observed from the research that ICT helps the players in the tourism sector to interact with the customers on a usual and efficient manner where they intend to build a healthy relationship with the same. The study further revealed that ICT also enables companies to strengthen their communication prospects within the internal and external business environments. Notably, through this approach, tourism and hospitality companies were able to enhance their performance along with operational efficiency. This aspect was justified with the example of performance augmentation of tourism industry productivity of Ireland rewarding better scope for effective communication among various business departments. Apart from this, the research was also able to dep ict the positive effects of ICT in the marketing and financing sector of tourism and hospitality industry. Nevertheless, secondary data used in this paper also revealed both favorable and unfavorable effects of ICT in the tourism and hospitality industries advocating that the benefits of its usage depend substantially on the credibility of its users. In support of this particular inference, case examples related to ICT application in China and Ghana tourism industries were presented in the research study.